SEATTLE, Sep 25, 2002 (BUSINESS WIRE) -- It's time to "Plan For Departure" as Alaska Airlines (NYSE:ALK) announces its Permanent Fund Dividend (PFD) fare sale to the Lower 48, Canada and Mexico.

And new this year, PFD fares can be purchased by non-residents for travel to selected destinations served in the state of Alaska.

These special fares are available for immediate purchase and do not require a PFD batch card or check stub. Plus, there's no limit to the number of tickets purchased, so customers can spend some, all or more than the amount of their individual PFD check.

    Sample Permanent Fund Dividend round-trip fares:

                                                             North &
                                                  Southeast  Central
To/From:                                            Alaska   Alaska**
--------                                            ------   --------
Washington, Oregon or Idaho                          $279      $379
California, Nevada, Arizona, Montana,
British Columbia or Alberta                          $379      $479
Chicago, Denver                                      $459      $479
Boston, Miami, New York/Newark, Washington, D.C.*    $499      $499
Mexico -- including Cancun                           $599      $599
*   New York/Newark service begins Oct. 28, Miami on Nov. 21.
Southeast Alaska includes: Juneau, Ketchikan, Sitka, Wrangell,
Petersburg, Yakutat, and Cordova.
North & Central Alaska includes: Anchorage, Fairbanks. Bethel, Kodiak,
Nome, Kotzebue, and Barrow. ** Travel must originate from Dillingham,
Dutch Harbor, and King Salmon. No travel to/from Prudhoe Bay.

Great fares are available for in-state travel to Anchorage, Fairbanks and Juneau at 35 percent off the everyday lowest excursion fare. Special PFD fares are also available to other destinations including Atlanta, Dallas, Detroit, Honolulu, Houston, and Philadelphia via connections with airline partners, American Airlines, Continental Airlines, Hawaiian Airlines and Northwest Airlines.

Fares require a 14-day advance purchase and a Friday or Saturday night stay. Tickets must be purchased by November 6 and travel completed by Sept. 7, 2003. A maximum stay of 90 days is allowed. Seats are limited for these special fares and may not be available on all flights or on all days. Fares may not be combined with any other discount.

Tickets are nonrefundable but may be changed one time at no charge and any applicable changes in fare, provided the change is made prior to outbound travel. Additional changes can be made for a $50 change fee, plus any applicable changes in fare.

Sample fares do not include passenger facility charges of up to $18, the federal segment tax of $3 per takeoff and landing your itinerary, or September 11th Security Fee of $2.50 per enplanement (up to $10). For Canada, Canadian airport improvement fees, which vary by airport, and U.S. immigration fee of $6 also apply. For Mexico, international departure taxes of approximately $28, U.S. transportation tax of $26 and Mexico visitors tax of approximately $20 also apply. Prices subject to change without notice.

For reservations visit www.alaskaair.com, call Alaska's toll-free reservation line at 1-800-ALASKAAIR (1-800-252-7522) or see your travel agent.

First-time customers at www.alaskaair.com will earn 5,000 Alaska Airlines Mileage Plan miles with their initial purchase. And all customers can earn 1,000 bonus Mileage Plan miles with each online ticket purchase. (Sorry -- itineraries with segments on other carriers cannot be booked or purchased online at this time.)

Together, Alaska and Horizon serve 80 cities in Alaska, Canada, Mexico and the Lower 48. For more news and information, visit the Alaska Airlines Newsroom on the Internet at http://newsroom.alaskaair.com.

CONTACT:          Alaska Airlines
                  Jack Evans, 206/433-3134

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