SEATTLE, Apr 10, 2003 (BUSINESS WIRE) -- Alaska Airlines is making its new service to Orlando twice as nice with twice the miles.

To celebrate the new service, which begins May 22, Alaska is doubling the number of miles members of the Alaska Airlines Mileage Plan can earn on the route from 5,000 to 10,000 miles for every round trip completed in either direction by July 31.

"That's enough miles to earn a First Class upgrade on your next round-trip flight," said Ann Ardizzone, Alaska's managing director of marketing programs. "It's also an easy way to rack up half the miles you'll need to earn a complimentary ticket anywhere Alaska or Horizon Air fly in the U.S. and Canada."

Alaska's new service to Orlando will be the only nonstop flight between Seattle and Orlando. Currently, Alaska provides the only nonstop service between Seattle and Miami.

Alaska will operate the flight with its 172-seat Next Generation Boeing 737-900 aircraft. Alaska Flight 18 will depart Seattle at 8:45 a.m. Pacific time and arrive in Orlando at 5:10 p.m. Eastern time. Meanwhile, Alaska Flight 19 will depart Orlando at 6:00 p.m. Eastern time and arrive in Seattle at 9:13 p.m. Pacific time.

On itineraries with connecting flights, double miles are only available on the nonstop segment between Seattle and Orlando. Miles must be credited to a Mileage Plan account and will not count toward MVP or MVP Gold status. All terms and conditions of the Mileage Plan program apply. This offer is subject to change without notice.

The nation's ninth-largest carrier, Alaska Airlines was recently named the technology leader of the year by Air Transport World magazine. Alaska and Horizon together serve more than 80 cities in the Lower 48, Alaska, Canada and Mexico. For reservations go to www.alaskaair.com or call Alaska's toll-free reservations line at 1-800-ALASKAAIR (1-800-252-7522).

Alaska Airlines, Seattle
Jack Walsh, 206/901-8753
Jack Evans, 206/433-3134

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