UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
SCHEDULE 14A
Proxy Statement Pursuant to Section 14(a) of the
Securities Exchange Act of 1934
 
Filed by the Registrant ⌧   Filed by a Party other than the Registrant ☐
Check the appropriate box:
 
☐ | Preliminary Proxy Statement
 
☐ | Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
 
☐ | Definitive Proxy Statement
 
⌧ | Definitive Additional Materials
 
☐ | Soliciting Material Pursuant to §240.14a-12

Alaska Air Group, Inc.
 
(Name of Registrant as Specified In Its Charter)

 

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
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☐ | Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
 
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Persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.

 

Vote by Internet
 
•  Go to www.envisionreports.com/alk
 
•  Or scan the QR code with your smartphone
 
•  Follow the steps outlined on the secure website

Stockholder Meeting Notice | | | | | |
Important Notice Regarding the Availability of Proxy Materials for the
Alaska Air Group, Inc. Stockholders Meeting to be held on May 7, 2015
Under Securities and Exchange Commission rules, you are receiving this notice that the proxy materials for the annual stockholders meeting are available on the Internet. Follow the instructions below to view the materials and vote online or request a copy. The items to be voted on and location of the annual meeting are on the reverse side. Your vote is important!
This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. We encourage you to access and review all of the important information contained in the proxy materials before voting. The proxy statement and annual report to stockholders are available at:
 
| | www.envisionreports.com/alk | |

Easy Online Access — A Convenient Way to View Proxy Materials and Vote
 
When you go online to view materials, you can also vote your shares.
Step 1: Go to www.envisionreports.com/alk to view the materials.
Step 2: Click on Cast Your Vote or Request Materials.
Step 3: Follow the instructions on the screen to log in.
Step 4: Make your selection as instructed on each screen to select delivery preferences and vote.

When you go online, you can also help the environment by consenting to receive electronic delivery of future materials.

| | Obtaining a Copy of the Proxy Materials – If you want to receive a paper or e-mail copy of these documents, you must request one. There is no charge to you for requesting a copy. Please make your request for a copy as instructed on the reverse side on or before April 27, 2015, to facilitate timely delivery.
 
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Alaska Air Group’s Stockholder Meeting Notice | | | |
Alaska Air Group’s Annual Meeting of Stockholders will be held at William M. Allen Theater at the Museum of Flight, in Seattle, Washington at 3 p.m. Pacific Time on Thursday, May 7, 2015.
Proposals to be voted on at the meeting are listed below along with the Board of Directors’ recommendations.
The Board of Directors recommends a vote FOR all the nominees listed, a vote FOR Proposals 2 and 3 and a vote AGAINST  Proposal 4.
 
| 1. | Election of Directors:
01. Patricia M. Bedient | | 02. Marion C. Blakey | | 03. Phyllis J. Campbell | | 04. Dhiren R. Fonseca | | 05. Jessie J. Knight, Jr.
06. Dennis F. Madsen | | 07. Helvi K. Sandvik | | 08. Katherine J. Savitt | | 09. J. Kenneth Thompson | | 10. Bradley D. Tilden
11. Eric K. Yeaman | | | | | | | |
| 2. | Ratification of the appointment of KPMG LLP as the Company’s independent registered public accountants for the fiscal year 2015.
| 3. | Advisory vote to approve the compensation of the Company’s Named Executive Officers.
| 4. | Stockholder proposal regarding an independent board chairman policy.
PLEASE NOTE – YOU CANNOT VOTE BY RETURNING THIS NOTICE. To vote your shares you must vote online or request a paper copy of the proxy materials to receive a proxy card. If you wish to attend and vote at the meeting, please bring this notice with you. Employees who hold shares in one of the Company’s 401(k) plans may not vote these shares in person at the meeting.

Location of the Alaska Air Group, Inc. 2015 Annual Stockholders Meeting
William M. Allen Theater at the Museum of Flight, 9404 East Marginal Way South, Seattle, Washington
Admission ticket and photo identification required.

Here’s how to order a copy of the proxy materials and select a future delivery preference:
 
Paper copies: Current and future paper delivery requests can be submitted via the telephone, Internet or email options below.
 
Email copies: Current and future email delivery requests must be submitted via the Internet following the instructions below. If you request an email copy of current materials you will receive an email with a link to the materials.
 
PLEASE NOTE: You must use the number in the shaded bar on the reverse side when requesting a set of proxy materials.

| | 🡺 | | Internet – Go to www.envisionreports.com/alk. Click Cast Your Vote or Request Materials. Follow the instructions to log in and order a paper or email copy of the current meeting materials and submit your preference for email or paper delivery of future meeting materials.
| | 🡺 | | Telephone – Call us free of charge at 1-866-641-4276 using a touch-tone phone and follow the instructions to log in and order a paper copy of the materials by mail for the current meeting. You can also submit a preference to receive a paper copy for future meetings.
| | 🡺 | | Email – Send an email to investorvote@computershare.com with “Proxy Materials Alaska Air Group, Inc.” in the subject line. Include in the message your full name and address, plus the number located in the shaded bar on the reverse side, and state in the email that you want a paper copy of current meeting materials. You can also state your preference to receive a paper copy for future meetings.
| | | | To facilitate timely delivery, all requests for a paper copy of the proxy materials must be received by April 27, 2015.
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