ALASKA AIR GROUP, INC.
                       P.O. Box 68947
                 Seattle, Washington  98168


                                             March 31, 1994

Dear Stockholder:

     You are cordially invited to attend the Annual Meeting
of Stockholders of Alaska Air Group which will be held May
17, 1994, at 2 p.m. in the William M. Allen Theater at the
Museum of Flight, 9404 East Marginal Way South, Seattle,
Washington.

     The business matters to be acted on are described in
the accompanying Notice of Meeting and Proxy Statement.

     We encourage your participation at this meeting.
Regardless of the number of shares you hold or whether you
are able to attend the meeting in person, your opinion is
important to us. Please review the Proxy Statement and sign
and return your proxy card in the envelope provided as soon
as possible to ensure that your vote is counted.  If you
attend the meeting and prefer to vote in person, your proxy
can be revoked at your request.

     We appreciate your confidence in Alaska Air Group
through your investment, and we look forward to the chance
to visit with you at the meeting and hear your questions and
comments.

                              Sincerely,



                              /S/ Raymond J. Vecci
                              Chairman, President and
                              Chief Executive Officer
                              
                                                            
ALASKA AIR GROUP, INC.
P.O. Box 68947
Seattle, WA 98168

          NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                        MAY 17, 1994
                              
                              
To the Stockholders:

     The Annual Meeting of Stockholders of Alaska Air
Group, Inc. will be held in the William M. Allen Theater at
the Museum of Flight, 9404 East Marginal Way South,
Seattle, Washington, at 2 p.m. on May 17, 1994, for the
following purposes:

     1.   To elect three directors for terms of three years each.

     2.   To transact such other business as may properly come before
          the meeting or any adjournment thereof.
          
     Only stockholders of record on March 11, 1994, will be entitled to vote
at the meeting.



                              By Order of the Board of Directors,

                              /S/ Marjorie E. Laws
                              Vice President/Corporate Affairs
                              and Corporate Secretary
March 31, 1994
Seattle, Washington


YOUR VOTE IS IMPORTANT.  If you do not expect to attend the
meeting in person, please sign and return the proxy in the
enclosed envelope so your stock can be voted.  The envelope
requires no postage if mailed in the United States.

ALASKA AIR GROUP, INC.
P.O. Box 68947
Seattle, Washington 98168


                         PROXY STATEMENT

     This Proxy Statement is furnished in connection with
solicitation of proxies by the Board of Directors of Alaska
Air Group, Inc. ("Air Group" or "the Company") to be used at
the 1994 Annual Meeting of Stockholders (the "Annual
Meeting"), which will be held at 2 p.m. on May 17, 1994, at
the Museum of Flight, 9404 East Marginal Way South, Seattle,
Washington.  This Proxy Statement is being mailed to
stockholders on about March 31, 1994.

                           PROXIES
                              
     The shares represented by the enclosed proxy, when
properly executed, will be voted in accordance with
directions given by the stockholder.  Where a choice is
available and no instructions have been provided by the
stockholder, the shares will be voted in favor of the
election of the three nominees for director and in support
of management on any other matters that properly come before
the meeting.  A stockholder has the right to revoke,
withdraw or change the proxy at any time before it is voted
by contacting the Vice President/Corporate Affairs and
Corporate Secretary of the Company.  Other than the election
of three directors, the Company is not aware of any other
matters to be presented at the meeting.

                    STOCKHOLDER PROPOSALS
                              
     For a stockholder proposal to be included in the proxy
statement for the 1995 Annual Stockholders Meeting, it must
be received by the Company at its corporate headquarters,
P.O. Box 68947, Seattle, Washington 98168, by November 30,
1994.  The Company's Bylaws outline procedures, including
minimum notice requirements, for bringing matters before the
stockholders.

                      VOTING SECURITIES
                              
     The Company's voting stock consists solely of common
stock. On March 11, 1994, the record date for stockholders
entitled to vote at the Annual Meeting, the Company had
outstanding 13,353,444 shares of $1.00 par Common Stock
("common stock"). Each share of common stock is entitled to
one vote on any matter brought before the meeting.

     A majority of the outstanding shares must be present in
person or by proxy to constitute a quorum for the
transaction of business at the Annual Meeting.  If a quorum
is present, the affirmative vote of three-fourths of the
shares present shall be required to act on any matter before
the stockholders, including election of directors.
Abstentions or, in the case of the election of directors,
withheld votes, will be included in the number of shares
present and will have the effect of voting against any
matter before the meeting.  Shares not voted by brokers will
not be included in the number of shares present and
therefore will have no effect on the voting.

     The 40l(k) Plans of the Company and its subsidiaries
include Employee Stock Ownership Plan ("ESOP") features.  On
December 31, 1993, the Plans held 1,082,880 shares, or 8.1%
of the outstanding common stock, in trust for participants.
Included in that total are 791,186 shares held by the ESOPs
("the ESOP shares") and 291,694 non-ESOP shares.  As of
December 31, 1993, 549,226 ESOP shares had been allocated to
participants' accounts.

     The trustee will vote the shares allocated to
participants in accordance with confidential instructions
received from each employee participant.  If no voting
instructions are received, the trustee will vote such
allocated shares as it determines to be in the best interest
of the participants.

     Participants are also entitled to direct the voting of
unallocated ESOP shares on a pro rata basis.  The trustee
will vote unallocated ESOP shares for which no instructions
are received in proportion to the unallocated shares for
which voting instructions are received.

Security Ownership of Certain Beneficial Owners and Management
5% Owners.  The following table shows the beneficial
ownership of each person or entity known by the Company to
own more than 5% of the Company's common stock.  Ownership
shown is based on publicly available information reported as
of December 31, 1993.

Name & Address of                Amount & Nature of       Percent
Beneficial Owner                 Beneficial Ownership    of Class
                                     
The Capital Group, Inc.                  1,718,120 (1)      12.87%
333 South Hope Street
Los Angeles, California  90071

FMR Corp.                                  865,909 (2)       6.48%
82 Devonshire Street
Boston, Massachusetts  02109

Alaska Airlines & Horizon Air Industries    1,082,880         8.11%
401(k) Plans
c/o Seattle-First National Bank-Trustee
701 Fifth Avenue
Seattle, Washington  98124

(1) Capital Guardian Trust Company and Capital Research and
   Management Company, which are both operating subsidiaries
   of The Capital Group, Inc., have investment discretion
   for 747,690 and 970,420 shares, respectively, which were
   owned by various institutional investors.
   
(2) Includes the following shares beneficially owned by
   three wholly owned subsidiaries of FMR Corp.:  Fidelity
   Management & Research Company - 694,180, Fidelity
   Management Trust Company - 170,929 and Fidelity
   International Limited - 800. FMR Corp. has sole voting
   power for 167,210 shares and sole dispositive power for
   865,909 shares.
   
   The total number of shares beneficially owned by FMR
   Corp. includes 717,109 shares of common stock resulting
   from the assumed conversion of $57,850,000 principal
   amount of the convertible Liquid Yield Option Notes
   (LYONs) at 12.396 shares of common stock for each $1,000
   principal amount of the LYONs.
   
   Management.   The following table shows the beneficial
   ownership of the Company's common stock by all directors,
   director nominees, executive officers named in the
   Summary Compensation Table and all directors, nominees
   and executive officers as a group as of February 28,
   1994, except for 40l(k) Plan shares which are as of
   December 31, 1993.  As a group, the directors, nominees
   and executive officers owned 5.8% of the outstanding
   common stock on that date.  None of these individuals
   owns more than 1% of the outstanding common stock. Unless
   otherwise noted, they have sole voting and dispositive
   power over such shares.
   
   
                                      No. of Common Shares
  Name of Individual                  Beneficially Owned
  
  William H. Clapp                       18,369
  Ronald F. Cosgrave                     17,500
  Mary Jane Fate                         115 (1)
  Patrick L. Glenn                       43,408 (2)
  James A. Johnson                       39,191 (2)
  John F. Kelly                          55,256 (2)
  Bruce R. Kennedy                       101,602 (2)(3)(4)
  R. Marc Langland                       150
  Byron I. Mallott                       400 (4)
  Willie G. McKnight, Jr.                36,200 (2)
  Robert L. Parker, Jr.                  266 (5)
  Raymond J. Vecci                       87,877 (2)
  J. Ray Vingo                           58,241 (2)(4)
  Richard A. Wien                        200
  All directors, nominees and executive  781,154 (2)(4)
  officers as a group (25 individuals)

(1) Does not include 1,546 shares registered in the name of
   her husband.  Mrs. Fate disclaims beneficial ownership of
   those shares.
   
(2) Includes shares held in trust under the Company's 40l(k)
   Plans.  Also includes the following options which are
   exercisable in the next 60 days:
   
                             Stock Option  Capital
Name of Individual           Plans         Performance Plan(6)

Patrick L. Glenn             26,625        14,625
James A. Johnson             9,355         19,500
John F. Kelly                28,633        22,425
Bruce R. Kennedy             42,000        37,050
Willie G. McKnight, Jr.      22,550        13,650
Raymond J. Vecci             50,536        34,125
J. Ray Vingo                 23,400        27,300
All directors, nominees and  369,687       295,425
executive officers as a group
(25 individuals)

(3)  Does not include 285 shares held by his daughter.  Mr.
   Kennedy disclaims beneficial ownership of those shares.
   
(4) Shares dispositive and investment power with spouse over
   the following shares:  Bruce R. Kennedy - 22,552, Byron
   I. Mallott - 400, J. Ray Vingo - 5,654, and all
   directors, nominees and executive officers as a group
   40,623.
   
(5)  Does not include 45,713 shares of common stock owned by
   Parker Drilling Company.  Mr. Parker disclaims beneficial
   ownership of those shares.
   
(6) Under the Alaska Air Group Capital Performance Plan
   ("CPP") a broad group of management employees purchased
   investment options to acquire convertible preferred
   stock.  The named executives were among those who
   purchased the investment options at $2.63 each.  The
   options entitle the employees to purchase preferred stock
   at $50 per share.  Each preferred share is convertible
   into 1.95 shares of common stock at $27 per common share.
   The employees will experience no gain until or unless the
   market value of the stock reaches $27. The investment
   options expire on February 5, 1997, and if not exercised
   at that time, the employees' investments will be returned
   to them without interest.  The named executive officers
   invested the following amounts to purchase CPP investment
   options:  Raymond J. Vecci - $92,050; Patrick L. Glenn
   $39,450; J. Ray Vingo - $73,640; John F. Kelly $60,490;
   Willie G. McKnight, Jr., - $36,820 and James A. Johnson
   $52,600.
   
                    ELECTION OF DIRECTORS
                              
     Three directors are proposed to be re-elected at the
Annual Meeting.  The Board of Directors is divided into
three classes, each serving staggered three-year terms.  The
persons named in the proxy intend to vote for the election
of the three nominees named below.  Each nominee has
consented to serve as a director if elected.  If any nominee
is unable to serve for any reason, the proxies or their
substitutes will vote the shares represented by each proxy
for such substitute nominees as the Executive Committee of
the Board of Directors shall approve.

         NOMINEES FOR DIRECTOR (Term expiring 1997)
                              
MARY JANE FATE (60) - Mrs. Fate has been a director since
1979 and serves on the Compensation Committee.  She was
General Manager of a family dental business, Fairbanks,
Alaska, from 1989 to 1993. She was President and Executive
Director of Baan o yeel kon Corporation (an Alaska Native
village corporation) from 1981 to 1989.  She is a director
of Horizon Air Industries and Baan o yeel kon Corporation.

JOHN F. KELLY (49) - Mr. Kelly has been a director since
1989. He has been Chairman of Horizon since February 1991
and President and Chief Executive Officer of Horizon since
June 1987.  He was Vice President/Marketing of Alaska from
1981 to June 1987.  He is also a director of Horizon.

BRUCE R. KENNEDY (55) - Mr. Kennedy has been a director
since 1972 and serves as Chairman of the Executive
Committee.  He is Chairman Emeritus of Air Group.  He served
as Chairman of Air Group from 1985 to mid-1991 and Chief
Executive Officer and President from 1985 to 1991.  He was
also Chairman of Alaska from 1979 to 1991, Chief Executive
Officer from 1979 to 1990 and President for eleven years in
the 1978 to 1990 period.

          CONTINUING DIRECTORS (Term expiring 1996)
                              
BYRON I. MALLOTT (50) - Mr. Mallott has been a director
since 1982 and is a member of the Audit Committee.  He is
the owner of Mallott Enterprises (business consulting,
lobbying) and is Practitioner in Residence, School of
Business & Public Administration, University of Alaska
Southeast.  He was Chief Executive Officer of Sealaska
Corporation (a regional Alaska Native corporation), Juneau,
Alaska, from 1982 through July 1992, Chairman of the Board
from 1976 to 1983 and President from 1984 to 1985.  He
served on the Board of Trustees of Alaska Permanent Fund
Corporation from 1982 to February 1991.  He is a director of
Horizon, Seafirst Corporation and Bank of America - Alaska.

ROBERT L. PARKER, JR. (45) - Mr. Parker has been a director
since 1975, serves on the Executive Committee and is
Chairman of the Compensation Committee.  He has been
President and Chief Executive Officer and a director of
Parker Drilling Company (oil and gas drilling contractor),
Tulsa, Oklahoma, since December 1991.  He was President,
Chief Operating Officer and a director from 1977 to 1991.

RAYMOND J. VECCI (51) - Mr. Vecci has been a director since
1989 and serves on the Executive Committee.  He has been
Chairman of Air Group since May 1991 and President and Chief
Executive Officer since February 1991.  He has been Chairman
of Alaska since February 1991 and President and Chief
Executive Officer since September 1990.  He was Executive
Vice President and Chief Operating Officer of Alaska
Airlines from 1986 to 1990 and Vice President/Planning from
1979 to 1986.  He is also a director of Alaska and Horizon.

RICHARD A. WIEN (58) - Mr. Wien has been a director since
1982 and serves on the Audit and Compensation Committees. He
has been Chairman and Chief Executive Officer of Florcraft,
Inc. (retail flooring), Fairbanks and Anchorage, Alaska,
since 1986.  He is also a director of Horizon and National
Bank of Alaska.

          CONTINUING DIRECTORS (Term expiring 1995)
                              
WILLIAM H. CLAPP (52) - Mr. Clapp has been a director since
1977 and is Chairman of the Audit Committee.  He has been
Chairman of the Board and President of Matthew G. Norton Co.
(investment/holding company), Seattle, Washington, since
1979. Mr. Clapp is also a director of Alaska, Weyerhaeuser
Company, McDonald Industries, Inc. and Results.

RONALD F. COSGRAVE (62) - Mr. Cosgrave has been a director
since 1983 and serves on the Executive Committee.  He has
been Chairman of the Board of Alaska Northwest Properties
Inc. (real estate and investments), Seattle, Washington,
since 1979.  He is a retired Chairman and Chief Executive
Officer of Alaska.  He is Chairman Emeritus and a director
of Alaska.

R. MARC LANGLAND (52) - Mr. Langland has been a director
since February 1991 and serves on the Audit Committee.  He
has been President of Northrim Bank (banking), Anchorage,
Alaska, since November 1990 and President of Norcap, Ltd.
(investments) since

May 1989.  He was Chairman and Chief Executive Officer of
Key Bank of Alaska from 1987 to 1988 and President from 1985
to 1987. He served on the Board of Trustees of the Alaska
Permanent Fund Corporation from February 1987 to January
1991 and was Chairman from June 1990 to January 1991.  He is
also a director of Alaska.

J. RAY VINGO (55) - Mr. Vingo has been a director since
1986.  He has served as Vice President/Finance, Chief
Financial Officer and Treasurer of Air Group since 1985,
Vice President/Finance and Chief Financial Officer of Alaska
since 1983 and Treasurer of Alaska from 1983 to 1987.  He is
also a director of Alaska.

                    DIRECTOR REMUNERATION
                              
     Each director who is not an employee of Air Group
receives an annual retainer fee of $12,000 and a meeting fee
of $750 for each Board of Directors or committee meeting
attended.  When a Board of Directors meeting and a committee
meeting are held on the same day, only one attendance fee is
paid.

        THE BOARD OF DIRECTORS AND COMMITTEE MEETINGS
                              
     The Board of Directors has established the following
committees which meet outside of regular Board of Directors
meetings to assist the Board in discharging its
responsibilities.

     Audit Committee.  The Audit Committee consists of
William H. Clapp (Chairman), R. Marc Langland, Byron I.
Mallott and Richard A. Wien. The Audit Committee is
responsible for:  (1) review of the annual report of the
independent auditors; (2) evaluation of the external and
internal audit functions; and (3) recommendations to the
Board of Directors with respect to the retention of
independent auditors and other auditing matters. Three Audit
Committee meetings were held during 1993.

     Compensation Committee.  The Compensation Committee
consists of Robert L. Parker, Jr. (Chairman), Mary Jane Fate
and Richard A. Wien.  The functions of the Compensation
Committee are to: (1) determine the salary of the Chairman
and Chief Executive Officer; (2) make recommendations to the
Board of Directors with respect to other executive
compensation issues, including modification or adoption of
executive compensation plans; (3) grant stock options
pursuant to plans approved by the stockholders; and (4)
serve as the Plan Administrator for the Company's stock
option plans and CPP.  The Compensation Committee held four
meetings during 1993.

     Executive Committee.  The Executive Committee consists
of Bruce R. Kennedy (Chairman), Robert L. Parker, Jr.,
Ronald F. Cosgrave and Raymond J. Vecci.  The Executive
Committee serves as the Nominating Committee to select
director nominees.  The Committee does not consider director
nominations from stockholders.  The Company's Bylaws outline
procedures and minimum notice provisions for nominating
directors.  The Executive Committee held one meeting during
1993.

    There were five Air Group Board of Directors meetings
in 1993.  All directors attended at least 75% of the
meetings of the Board and committees on which they serve.

Compensation Committee Interlocks and Insider Participation
     Mr. Robert L. Parker, Jr., Mrs. Mary Jane Fate and
Mr.Richard A. Wien served as members of the Compensation
Committee during 1993.  None of these individuals is a
current or former employee or executive officer of the
Company or any of its subsidiaries or has any interlocking
relationship with any other corporation that would require
disclosure.

     As discussed in the Compensation Committee Report, Mr.
Raymond J. Vecci, CEO, sets base salaries for the executives
of the Company other than himself.  Mr. Vecci is not a
member of the Compensation Committee, and has no
interlocking relationships with any company that would
require disclosure.



                   EXECUTIVE COMPENSATION
                              
     The following table shows the compensation of the
Company's chief executive officer, the four other most
highly paid executive officers and a retired executive for
the three years ending December 31, 1993.  (Bonus figures
are reported in the year earned.)


                                                 Summary Compensation Table
Annual Compensation Long-Term Compensation ------------------------------------ ------------------------------------- Awards Payouts ------------------------ ---------- Other Securities Annual Restricted Underlying All Other Compen- Stock Options/ LTIP Compen- Name and Salary Bonus sation(1) Award(s)(2) SARs(3) Payouts(2) sation(4) Principal Position Year ($) ($) ($) ($) (#) ($) ($) Raymond J. Vecci(5) 1993 $300,000 0 - 0 11,900 0 $9,681 Chairman, CEO and 1992 288,924 0 - 0 5,000 0 6,228 President (Alaska) 1991 253,807 0 NA 0 0 0 NA Patrick L. Glenn 1993 $242,481 0 - 0 9,000 0 $9,372 Exec. Vice President 1992 218,076 0 - 0 0 0 6,932 and COO (Alaska) 1991 193,269 0 NA 0 0 0 NA J. Ray Vingo 1993 $205,788 0 - 0 7,800 0 $10,029 Vice President/Finance 1992 190,846 0 - 0 0 0 6,759 and CFO (Alaska) 1991 174,615 0 NA 0 0 0 NA John F. Kelly 1993 $187,115 0 - 0 7,200 0 $11,419 Chairman, CEO and 1992 173,755 $21,270 - 0 0 0 10,128 President (Horizon) 1991 155,000 65,210 NA 0 0 0 NA Willie G. McKnight, Jr. 1993 $162,193 0 - 0 6,200 0 $991 Vice President/ 1992 150,845 0 - 0 0 0 712 Marketing (Alaska) 1991 136,009 0 NA 0 0 0 NA James A. Johnson 1993 $104,530(6) 0 $47,216(7) 0 0 0 87,726(8) Senior Vice President/ 1992 145,015 0 - 0 0 0 7,381 Public Affairs (Alaska) 1991 130,115 0 NA 0 0 0 NA
(1) Includes the value of personal benefits and a tax gross- up for the imputed income in connection with those benefits. These personal benefits have not exceeded $50,000 or 10% of a named executive's salary plus bonus (if less) in any of the past three years. (2) The Company grants no restricted stock awards and has no long-term incentive plan. (3) There were no broad-based grants to all executives in 1991 and 1992, but options were granted to newly elected or appointed officers. Tandem SARs (stock appreciation rights) attach to only 50% of options granted. Optionees cannot redeem SARs for cash; SARs can only be exercised to receive a credit toward the exercise price of options. (4) Includes the following Company contributions to individual 40l(k) Plan accounts for 1993 and 1992, respectively: Messrs. Vecci, Glenn, Vingo and Johnson - $4,497 and $4,364; Mr. Kelly - $8,994 and $8,670. Mr. McKnight does not participate in the Plan. Also includes the following premiums for straight-term life insurance for 1993 and 1992, respectively: Mr. Vecci $5,184 and $1,864; Mr. Glenn - $4,875 and $2,568; Mr. Vingo $5,532 and $2,395; Mr. Kelly - $2,425 and $1,458; Mr. McKnight - $991 and $712 and Mr. Johnson $3,229 and $3,017. No portion of the premiums will be refunded to the Company on termination of the policy. (5) Mr. Vecci became Chairman, President and Chief Executive Officer in 1991. (6) Mr. Johnson retired as an active employee on June 30, 1993. (7) Includes personal benefits and a tax gross-up as described in footnote 1 which are not identified individually as they do not meet the reporting threshold. In addition, upon his retirement in 1993, Mr. Johnson was gifted his Company car valued at $43,991. (8) Includes the amounts described in footnote 4. In addition, upon his retirement in 1993, Mr. Johnson was given a special award of $75,000 in recognition of his 42 years of service and his continuing association with the Company as Sr. Vice President Emeritus. One-half of the award was paid in 1993 and the remainder was deferred until 1994. The entire $75,000 is included in this table. Stock Option Plan Information The following table shows grants of stock options to the named officers during 1993. Option/SAR Grants in Last Fiscal Year
- ------------------------------------------------------------------------------------------------------------------ Potential Realizable Value at Assumed Annual Rates of Stock Price Appreciation for Individual Grants Option Term - -------------------------------------------------------------------------------------- --------------------------- Number of % of Total Securities Options/SARs Underlying Granted to Options/SARs Employees in Exercise or Granted(1) Fiscal Year Base Price Expiration Name (#) (%) ($/Sh) Date 5% ($) 10% ($) Raymond J. Vecci 5,100 3.0 $16.25 2/28/03 $52,120 $132,081 6,800 3.9 16.25 3/31/03 70,197 178,302 Patrick L. Glenn 3,800 2.2 16.25 2/28/03 38,834 98,414 5,200 3.0 16.25 3/31/03 53,680 136,349 J. Ray Vingo 4,100 2.4 16.25 2/28/03 41,900 106,183 3,700 2.1 16.25 3/31/03 38,195 97,017 John F. Kelly 6,700 3.8 16.25 2/28/03 68,471 173,519 500 .3 16.25 3/31/03 5,162 13,110 Willie G. McKnight, Jr. 6,200 3.6 16.25 2/28/03 63,361 160,570 James A. Johnson retired in 1993 and did not receive a grant.
The rates of appreciation in the above table were set by the SEC and are not intended to forecast future appreciation of Air Group common stock prices. If Air Group stock price does not appreciate, then the options above will be valueless. (1) Stock options are granted at the fair market value of Alaska Air Group shares on the date of grant. They are not transferable. They are exercisable for cash, through a stock for-stock exchange or through the use of SAR credits, or a combination of the three. The options are not exercisable until one year after grant and then become exercisable in 25% increments over a period of four years. Incentive stock options have a ten-year term, and nonqualified options have a term of approximately ten years and one month. Retiring employees can exercise options in which they are vested at retirement for six months after their retirement. The unvested options of a retiree are cancelled on his or her retirement date. Vested and unvested options held by employees who leave the Company for reasons other than retirement are cancelled at the time their employment ends. See the third paragraph of the section titled "Severance Pay/Change in Control Arrangements" for the accelerated vesting provisions of the options. The following table shows unexercised options held by each named executive at year end 1993, including options which were not yet exercisable. There is no assurance that the indicated values of any unexercised options will actually be realized. Approximately 97% of options held by the Company's key employee group had exercise prices higher than the market price of the common stock at year end. Aggregated Option/SAR Exercises in 1993 and Fiscal Year-End Options/SAR Value
Number of Securities Value of Unexercised Underlying Unexercised In-the-Money Options/SARs Options/SARs Shares at Fiscal Year-End(2) at Fiscal Year-End(3) Acquired Value ------------------------------- ---------------------------- on Exercise Realized(1) Exercisable Unexercisable Exercisable Unexercisable Name (#) ($) (#) (#) ($) ($) Raymond J. Vecci 0 0 63,374 73,837 $41,392 0 Patrick L. Glenn 0 0 31,037 40,188 0 0 J. Ray Vingo 0 0 35,100 54,500 0 0 John F. Kelly 0 0 38,046 46,088 17,863 0 Willie G. McKnight, Jr. 0 0 27,825 31,175 0 0 James A. Johnson 0 0 19,105 33,750 0 0
(1) Market price of underlying securities at exercise date minus the exercise or base price. (2) Includes the number of common shares below, which may be acquired through exercise of CPP convertible preferred stock options. All CPP options were under water at year- end 1993. (See Security Ownership of Management on page 3 for a description of the CPP.) Unexercised Options (No. of Common Shares) (#) Exercisable Unexercisable Raymond J. Vecci 17,063 51,187 Patrick L. Glenn 7,312 21,938 J. Ray Vingo 13,650 40,950 John F. Kelly 11,213 33,638 Willie G. McKnight, Jr. 6,825 20,475 James A. Johnson 9,750 29,250 (3) Defined as the market price of common stock at year-end minus the exercise or base price. BOARD COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION Executive Compensation Policy The Company's policy is to pay competitive compensation at all levels of the Company, including executive ranks. The objectives of the Company's executive compensation policies are: to attract and retain highly qualified executives; to motivate officers to provide excellent leadership and achieve Company goals; to link the interests of executives and shareholders by tying a large portion of total compensation to Company profitability and stock value; and to reward outstanding performance. Effective January 1, 1994, Section 162 of the Internal Revenue Code was amended to eliminate the deductibility of compensation over $1 million paid to the CEO and the other named executive officers. The company has not established a policy in connection with this new IRS ruling since the total compensation of those individuals is not close to that limitation. Executive compensation includes three components: competitive base salary; an incentive plan tying cash compensation to annual financial performance; and stock options, which provide long-term incentives to maximize the value of shareholder investments. Base Salary Base salaries for all executive officers, including the named executive officers other than the CEO, are set by the CEO based on subjective analysis of five criteria: competitive market rates for each position; the extent to which each officer's skills are in demand or may be marketed to other companies or industries; the degree of influence that the executive has on long-term Company strategies and success; the relationship of each position to others within the organization; and individual performance. These criteria are applied subjectively as appropriate for each position. The Company regularly reviews compensation surveys to ensure that its overall compensation is set at appropriate levels compared with other airlines of similar size and corporations in the Pacific Northwest. The surveys include data on executive compensation at companies that comprise the Dow Jones Transportation Index, other air carriers not included in the Dow Jones Transportation group and similarly sized companies in the Pacific Northwest. Broad-based national compensation surveys conducted by compensation consultants are also reviewed. In 1993, these surveys included data on 408 companies throughout the nation. Special attention is paid to the companies involved in the same industry. The Company does not attempt to set executive compensation at specific target ranges of any particular survey. The base salaries of Company officers are generally below the averages paid for comparable positions by companies in the surveys reviewed. Excluding the CEO, the average base salaries of the Company's named executive officers in 1993 were 28% lower than the average paid for similar positions by Dow Jones Transportation Index companies in 1992. The Company's performance is compared to the Index in the Performance Graph, and the companies included therein are listed on page 13. Management Incentive Plan Alaska Air Group's Management Incentive Plan (MIP) links a significant portion of officers' cash compensation to the Company's annual financial performance. Forty-one employees, including officers and key management employees of the Company and its two operating subsidiaries, currently participate in the plan. The Compensation Committee establishes annual profit targets for the MIP. For awards to be paid, the Company must achieve or exceed profit targets. Since 1992, the Committee has set profit goals based on return-on-equity levels of 8%, 12% and 14% for threshold, target and maximum awards, respectively. If the target is achieved, executives can earn awards ranging from 30% to 45% of base salary, depending upon their position. Awards can also be adjusted for individual performance factors. If the profit target is exceeded, incentive awards can increase proportionately to double the awards. Prior to 1993, MIP targets were different for Alaska Airlines and Horizon Air Industries. Targets for the two companies are now the same. No payments were made under the MIP for 1993 as the targets were not met. The MIP puts a significant portion of each officer's total cash compensation at risk. For the executives in the Summary Compensation Table, the percentages of total cash compensation at risk under the MIP are: 47% for Mr. Vecci; 41% for Mr. Glenn and Mr. Kelly; and 37.5% for Mr. Vingo and Mr. McKnight. Stock Options Stock options provide an incentive to maximize stock values, linking the long-term interests of officers to the long-term interests of shareholders. Because options vest over a period of years, they also encourage executives to remain with the Company. The Committee always grants options at the current market price, so recipients benefit only if the market price of the stock appreciates and stockholders also benefit. No options have been repriced in the past ten years. The Company seeks to maximize the incentive value of options by making annual grants of a consistent number of options. This policy averages option prices over the long term. The Committee does not base grants on ownership targets or the number of options an individual has outstanding, because it believes doing so would discourage officers from retaining options or shares. The total options available for grant are allocated in roughly equal annual grants over a four- to five year period. Individual grants are determined on a pro rata basis according to base salary, which reflects the relationship of executive positions to one another. The options granted to each of the named executive officers in 1993 are shown in the Summary Compensation Table and the Option Grant Table on pages 7 and 8. CEO Compensation Base Salary In determining Mr. Vecci's base salary, the Committee considers the compensation paid to CEOs of companies in the Dow Jones Transportation Index, as well as other airlines and national and Pacific Northwest companies with comparable revenues. His compensation is compared to the same survey data that is used for reviewing all officers' compensation. Mr. Vecci's 1993 base salary was 40% below the average paid in 1992 to the CEOs of Dow Jones Transportation Index companies. In addressing Mr. Vecci's base salary for 1993, the Committee evaluated the criteria used to establish base salaries for all other Company executives. At his request, Mr. Vecci's base salary was not increased but held at $300,000, the level set in mid 1992, to allow the Committee and the full Board time to reaffirm the criteria against which his performance will be measured in determining future compensation. After its review, the Committee has determined that it will consider the following factors in setting the CEO's base salary in the future. Company Performance. Following are examples of the kinds of accomplishments the Committee will consider in measuring performance. In 1993 the Company reduced its annual on-going costs by $80 million, far beyond the established goal of $50 million in annual cost reductions. The methods used to cut costs were in line with strategic plans to be competitive in a low-fare environment, to maintain a quality service differential over competition, and to maximize yield. Growth, increased asset utilization and route selection during the year also fit the Company's emerging low-cost, low-fare profile. Competitive Market Rates of Pay. The Committee will continue to review data in the compensation surveys mentioned above to stay aware of competitive compensation levels. It does not intend to target a specific range of competitive pay, but will subjectively apply the information as it deems appropriate. The Committee also believes it is important to be mindful of compensation levels that would be required to recruit from outside the Company to fill all top management positions. Relationship With Board. The Committee will also consider the CEO's management and working relationship with the Board, and the degree to which he meets the Board's desire for information and communication. Management Incentive Plan The portion of Mr. Vecci's compensation that most directly relates to the Company's financial performance, the MIP award, can range from 45% of his base salary if the profit target is met, to 90% of his base salary if profits reach or exceed the maximum target. The profit targets on which Mr. Vecci's MIP awards are based are identical to those detailed on page 11 for all participants in the MIP. These targets have not been achieved, and Mr. Vecci has not received an award under the MIP since 1989. Stock Options Mr. Vecci received 11,900 options in 1993. The size of the grant was based on criteria identical to that outlined earlier for option grants to executive officers in general. This report is prepared over Mr. Vecci's name in addition to the names of the Compensation Committee members, since Mr. Vecci sets base salaries for the Company's other executive officers. By: Alaska Air Group Compensation Committee Robert L. Parker, Jr., Chairman Mary Jane Fate, Committee Member Richard A. Wien, Committee Member And, Raymond J. Vecci, CEO (The disclosures incorporated in the preceding report are not to be deemed soliciting material or to be filed under Section 18 of the Exchange Act, and are not deemed to be incorporated by reference into any filings, either current or past, under the Securities Act or Exchange Acts, except as the Company specifically determines otherwise.) PERFORMANCE GRAPH Comparison of Five-Year Cumulative Total Return Among Alaska Air Group, Inc, S & P 500 Index and Dow Jones Transportation Index (Fiscal Year Beginning January 1) (PERFORMANCE GRAPH SUBMITTED ON FORM SE DATED MARCH 31, 1994.) S&P 500 Dow Jones (1) Alaska Air Group 1/2/89 $100.00 $100.00 $100.00 1/2/90 $131.69 $127.10 $103.94 1/2/91 $127.60 $70.61 $89.11 1/2/92 $166.47 $147.16 $111.74 1/4/93 $179.15 $161.83 $85.67 1/3/94 $197.21 $198.40 $73.34 Assumes $100 invested on January 2, 1989 in Air Group common stock, S & P 500 Index and Dow Jones Transportation Index with all dividends reinvested. (1) The companies included in the Dow Jones Transportation Index are: Airborne Freight, Alaska Air Group, American President Lines, AMR, Burlington Northern, Carolina Freight Corp., Conrail, Consolidated Freightway, CSX Corp., Delta Airlines, Federal Express, Norfolk Southern Corp., Roadway Services, Ryder Systems, Santa Fe Pacific, Southwest Airlines, UAL,Union Pacific, U.S. Air and Xtra Corporation. Salaried Retirement Plan The Company maintains a tax-qualified, defined benefit retirement plan for all salaried Alaska employees who have completed one year of service. Benefits payable under the Alaska Airlines Salaried Retirement Plan (the "Salaried Retirement Plan") are based on years of credited service and final average earnings (highest average earnings during any five consecutive years of the last ten complete years of service). The annual retirement benefit at age 62 (normal retirement age under the Salaried Retirement Plan) is equal to the employee's final average earnings times two percent times years of credited service. Annual benefits are paid on a straight life or joint life annuity basis at normal retirement age or in reduced amounts for early retirement. Amounts payable under the Salaried Retirement Plan are not subject to Social Security benefits or other offset amounts. The following table shows estimated annual benefits during the calendar year 1993 at various combinations of final average earnings and years of credited service under the Salaried Retirement Plan: Final Average Annual Benefits Based on Years Earnings(1) of Credited Service (2) 15 20 25 30 35 $125,000 $37,500 $50,000 $62,500 $75,000 $87,500 $150,000 45,000 60,000 75,000 90,000 105,000 $175,000 52,500 70,000 87,500 105,000 122,500 $200,000 60,000 80,000 100,000 120,000 140,000 $250,000 75,000 100,000 125,000 150,000 175,000 $300,000 90,000 120,000 150,000 180,000 210,000 $360,000 108,000 144,000 180,000 216,000 252,000 (1) Final average earnings under the Salaried Retirement Plan for the named executives for the five-year period ending December 31, 1993 are: Mr. Vecci - $243,231, Mr. Glenn - $178,137, Mr. Vingo - $171,788, Mr. Kelly - $157,535, Mr. McKnight - $136,395 and Mr. Johnson - $122,854. (2) Internal Revenue regulations limit the annual benefits which may be paid from a tax-qualified retirement plan. The current limit is $115,641. In addition, Internal Revenue regulations limit the covered compensation on which annual retirement benefits are based to $235,840. To the extent that the amounts shown in the table above exceed that IRS limitation, the excess shall be paid from the Officers Supplementary Retirement Plan. All of the participating employees' salaries excluding bonuses, but including any 401(k) Plan contributions, are covered under the Plan. The officers shown in the Summary Compensation Table have the following years of credited service and covered compensation as of December 31, 1993: Years of Covered Named Executive Credited Service Compensation Raymond J. Vecci 17.9 $300,000 Patrick L. Glenn 22.5 242,480 J. Ray Vingo 9.5 205,788 John F. Kelly (1) 16.5 187,114 Willie G. McKnight, Jr. 5.0 162,192 James A. Johnson (2) 22.5 104,530 (1) Mr. Kelly transferred from Alaska Airlines to Horizon Air Industries as its CEO in June 1987. At the time of his transfer, he was fully vested under the Salaried Retirement Plan. Since Horizon does not have a similar plan and because he would not be able to continue to accrue credited service under the Salaried Retirement Plan, Horizon agreed to supplement his benefits to ensure his annual benefit uponretirement would be equivalent to the annual benefit he would have received had he continued service with Alaska. His years of credited service shown above include 9.8 years with Alaska Airlines and 6.5 years with Horizon. (2) Mr. Johnson retired on June 30, 1993. Officers Supplementary Retirement Plan In addition to the benefits described above, under the Officers Supplementary Retirement Plan ("the Supplementary Plan"), elected officers of Air Group and Alaska and Alaska officers who transfer to related corporations can receive an annual retirement benefit equal to up to 50% of his or her final average annual salary at normal retirement age, provided they have met service requirements as an elected officer. The Supplementary Plan is a nonqualified, unfunded, noncontributory defined benefit plan. Under versions of the Supplementary Plan applicable to the different elected officers, normal retirement benefits are payable once the officer reaches 55, 58 or 60 and has six to ten years service as an elected officer. Annual benefits are paid on a straight life or joint life annuity basis at normal retirement age or in reduced amounts for early retirement. The Supplementary Plan also provides an option for the payment of reduced benefits to an employee's surviving spouse. Benefits under the Supplementary Plan are subject to maximum available Social Security offsets whether received or not. Although we are unable to project estimated benefits at this time, final average earnings under the Supplementary Plan at December 31, 1993, for the named executives were as follows: Mr. Vecci - $294,462; Mr. Glenn - $178,137; Mr.Vingo - $171,788; Mr. Kelly - $157,648; Mr. McKnight - $136,396 and Mr. Johnson - $144,500. Severance Pay /Change-in-Control Arrangements The Boards of Directors of Air Group and Alaska have adopted resolutions providing severance pay to all executive officers, including the named executives, and certain other key employees in the event they are terminated within 24 months after a change in control of the Company. The formula provides for payments equaling from 12 to 24 months' salary, depending on length of service and the time that elapses between a takeover and the termination. Because of these and other variables which are to be determined at the time of distribution, the value of this benefit cannot be determined at this time. Some Company benefit plans have change-in-control provisions which provide for accelerated vesting. Under the Supplementary Plan, benefits of the named executive officers and other elected officers will vest at the rate of 10% per year of service as an elected officer. The individual may choose to receive his or her vested benefits in a single lump-sum payment or in installments. In addition, the Supplementary Plan provides that, after a change in control, benefits will not be forfeited if the individual is terminated for cause (excluding dishonesty or criminal acts) or is later employed by a competitor. The value of this provision to the named executives cannot be determined at this time as the amount depends on a number of variables to be determined at the time of any change in control. Options granted under the Company's three stock option plans become exercisable at the rate of 25% per year, beginning one year after the date of grant. Upon a change in control of the Company, outstanding options become fully exercisable, unless the Board of Directors determines such accelerated vesting is not appropriate. The value of accelerated vesting of options owned by the named executives does not exceed the $100,000 reporting threshold. Under the CPP Plan, upon a change in control, participants will receive their original investment without interest, or the amount they would have received had they exercised the options, if greater. The exercise price of these investment options is above the current price of the common stock and, therefore, there is no current value to this acceleration provision. Transactions with Management and Others There were no transactions with the Company's directors, nominees, executive officers or 5% stockholders which are required to be disclosed. Transactions under Section 16(a) of Exchange Act The Company has adopted procedures to assist its directors and officers in complying with Section 16(a) of the Securities Act of 1934, which includes assisting the officer or director in preparing forms for filing. All current and former executive officers of the Company are current in their Securities Act filings. AUDITORS The Board of Directors has selected Arthur Andersen & Co., independent auditors, to examine the financial statements of Air Group and its subsidiaries for the fiscal year ending December 31, 1994. Arthur Andersen & Co. examined the financial statements of Air Group and its subsidiaries for the year ended December 31, 1993. It is anticipated that representatives of Arthur Andersen & Co. will be present at the Annual Meeting to answer questions by stockholders and will have the opportunity to make a statement if they so desire. SOLICITATION The cost of soliciting proxies, including the cost of reimbursing brokers for forwarding proxy material to their principals, will be paid for by the Company. The Company has engaged Corporate Investor Communications, Inc. ("CIC") to assist in the solicitation of proxies for the meeting. The Company will pay CIC approximately $3,000 in fees for its services and will reimburse it for reasonable out-of- pocket expenses. The solicitation of proxies will be generally by mail. In addition, solicitation may be made personally or by telephone or telegraph by employees of CIC and/or the Company. Proxy material may also be distributed through brokers and banks to the beneficial owners of the Company's common stock, and the Company may reimburse such parties for their reasonable fees and out-of-pocket expenses for such services. If you find it inconvenient to attend the meeting in person, your stock will be represented and voted if you will sign, date and mail the enclosed proxy card in the envelope provided for that purpose. Marjorie E. Laws Vice President/Corporate Affairs and Corporate Secretary March 31, 1994 Seattle, Washington