UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
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SCHEDULE 14A
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*** Exercise Your Right to Vote *** Important Notice Regarding the Availability of Proxy Materials for the Stockholder Meeting to Be Held on May 7, 2020. ALASKA AIR GROUP, INC. ALASKA AIR GROUP, INC. P.O. BOX 68947 SEATTLE, WA 98168 E96907-P35160 Meeting Information Meeting Type: Annual Meeting For holders as of: March 16, 2020 Date: May 7, 2020 Time: 1:30 PM Pacific Time (Location:) Meeting live via the Internet-please visit www.virtualshareholdermeeting.com/alk2020. The company will host the meeting live via the Internet. To attend the meeting via the Internet please visit www.virtualshareholdermeeting.com/alk2020 and be sure to have the information that is printed in the box marked by the arrow XXXX XXXX XXXX XXXX (located on the following page). You are receiving this communication because you hold shares in the company named above. This is not a ballot. You cannot use this notice to vote these shares. This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. You may view the proxy materials online at www.proxyvote.com or request a paper copy (see reverse side). We encourage you to access and review all of the important information contained in the proxy materials before voting. See proxy the materials reverse and side voting of this instructions notice to obtain .
Before You Vote How to Access the Proxy Materials Proxy Materials Available to VIEW or RECEIVE: PROXY STATEMENT AND FORM 10-K How to View Online: Have the information that is printed in the box marked by the arrow XXXX XXXX XXXX XXXX (located on the following page) and visit: www.proxyvote.com. How to Request and Receive a PAPER or E-MAIL Copy: If you want to receive a paper or e-mail copy of these documents, you must request one. There is NO charge for requesting a copy. Please choose one of the following methods to make your request: 1) BY INTERNET: www.proxyvote.com 2) BY TELEPHONE: 1-800-579-1639 3) BY E-MAIL*: sendmaterial@proxyvote.com * If requesting materials by e-mail, please send a blank e-mail with the information that is printed in the box marked by the arrow XXXX XXXX XXXX XXXX (located on the following page) in the subject line. Requests, instructions and other inquiries sent to this e-mail address will NOT be forwarded to your investment advisor. Please make the request as instructed above on or before April 23, 2020 to facilitate timely delivery. How To Vote Please Choose One of the Following Voting Methods Vote By Internet: Before The Meeting: Go to www.proxyvote.com. Have available the information that is printed in the box marked by the arrow XXXX XXXX XXXX XXXX (located on the following page) and follow the instructions. During The Meeting: Go to www.virtualshareholdermeeting.com/alk2020. Have available the information that is printed in the box marked by the arrow XXXX XXXX XXXX XXXX (located on the following page) and follow the instructions. Vote By Mail: You can vote by mail by requesting a paper copy of the materials, which will include a proxy card. E96908-P35160
Voting Items The Board of Directors recommends a vote FOR all the nominees listed, a vote FOR Proposals 2 and 3, and a vote AGAINST Proposals 4 and 5. 1. Election of Directors to One-Year Terms Nominees: 1a. Patricia M. Bedient 1b. James A. Beer 1c. Marion C. Blakey 1d. Raymond L. Conner 1e. Dhiren R. Fonseca 1f. Kathleen T. Hogan 1g. Susan J. Li 1h. Benito Minicucci 1i. Helvi K. Sandvik 1j. J. Kenneth Thompson 1k. Bradley D. Tilden 1l. Eric K. Yeaman 2. Approve (on an advisory basis) the compensation of the Company's Named Executive Officers. 3. Ratification of the appointment of KPMG LLP as the Company's independent registered public accountants for the fiscal year 2020. 4. Stockholder Proposal regarding the Company's disclosure of political spending. 5. Stockholder Proposal regarding the Company's disclosure of lobbying activities. NOTE: Such other business as may properly come before the meeting or any adjournment thereof. E96909-P35160
E96910-P35160