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                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549


                         ------------------------------


                                    FORM 8-K

                                 CURRENT REPORT




                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934


                                 August 7, 1996
                             -----------------------
                                 Date of Report
                             (Date of earliest event
                                    reported)


                             ALASKA AIR GROUP, INC.
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             (Exact name of registrant as specified in its charter)

                                     1-8957

                  --------------------------------------------
                              (Commission File No.)

           Delaware                                              91-1292054    
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(State or other jurisdiction of                                 (IRS Employer 
        incorporation)                                       Identification No.)


                           19300 Pacific Highway South
                            Seattle, Washington 98188
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          (Address of principal executive offices, including zip code)

                                 (206) 433-3200
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              (Registrant's telephone number, including area code)
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ITEM 5.  OTHER EVENTS

         On December 15, 1986 (the "Record Date"), the Board of Directors of
Alaska Air Group, Inc. (the "Company") declared a dividend of one preferred
share purchase right (an "Original Right") for each outstanding share of common
stock, $1.00 par value per share (the "Common Shares"), of the Company. The
dividend was payable on the Record Date to the stockholders of record on that
date. On August 7, 1996 the Board of Directors amended the Original Rights in
their entirety to represent a right to purchase 1/100 of a share of Series A
Preferred Stock, $1.00 par value per share (the "Preferred Shares"), of the
Company at a price of $100 per one one-hundredth of a Preferred Share (the
"Purchase Price"), subject to adjustment (a "Right"). The description and terms
of the Rights are set forth in an Amended and Restated Rights Agreement (the
"Rights Agreement") between the Company and The First National Bank of Boston, a
national banking association, as Rights Agent (the "Rights Agent").

         Until the earlier to occur of (i) 10 days following a public
announcement that a person or group of affiliated or associated persons (an
"Acquiring Person") have acquired beneficial ownership of 20% or more of the
outstanding Common Shares or (ii) 10 business days (or such later date as may be
determined by action of the Board of Directors before such time as any person or
group of affiliated persons becomes an Acquiring Person) following the
commencement of, or announcement of an intention to make, a tender offer or
exchange offer the consummation of which would result in the beneficial
ownership by a person or group of 20% or more of the outstanding Common Shares
(the earlier of such dates being called the "Distribution Date"), the Rights
will be evidenced, with respect to any of the Common Share certificates
outstanding as of the Record Date, by such Common Share certificate.

         As soon as practicable after the Distribution Date, the Company will
prepare and execute, the Rights Agent will countersign, and the Company will
send or cause to be sent (and the Rights Agent will, if requested, send) by
first-class, insured, postage-prepaid mail, to each record holder of Common
Shares as of the close of business on the Distribution Date, at the address of
such holder shown on the records of the Company, a Right Certificate (a "Right
Certificate"), evidencing one Right for each Common Share so held (subject to
appropriate adjustments, as hereinafter defined). As of the Distribution Date,
the Rights will be evidenced solely by such Right Certificates.

         The Rights Agreement provides that, until the Distribution Date (or
earlier redemption or expiration of the Rights), the Rights will be transferred
with and only with the Common Shares. Until the Distribution Date (or earlier
redemption or expiration of the Rights), new Common Share certificates issued
after the date of the 


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Rights Agreement upon transfer or new issuance of Common Shares will contain a
notation incorporating the Rights Agreement by reference. Until the Distribution
Date (or earlier redemption or expiration of the Rights), the surrender for
transfer of any certificates for Common Shares outstanding as of the Record
Date, even without such notation being attached thereto, will also constitute
the transfer of the Rights associated with the Common Shares represented by such
certificate. As soon as practicable following the Distribution Date, separate
certificates evidencing the Rights ("Right Certificates") will be mailed to
holders of record of the Common Shares as of the close of business on the
Distribution Date and such separate Right Certificates alone will evidence the
Rights.

         The Rights are not exercisable until the Distribution Date. The Rights
will expire on August 7, 2006 (the "Final Expiration Date"), unless the Final
Expiration Date is extended or unless the Rights are earlier redeemed or
exchanged by the Company, in each case, as described below.

         The Purchase Price payable, and the number of Preferred Shares or other
securities or property issuable, upon exercise of the Rights are subject to
adjustment from time to time to prevent dilution (i) in the event of a stock
dividend on, or a subdivision, combination or reclassification of, the Preferred
Shares, (ii) upon the grant to holders of the Preferred Shares of certain rights
or warrants to subscribe for or purchase Preferred Shares at a price, or
securities convertible into Preferred Shares with a conversion price, less than
the then-current market price of the Preferred Shares or (iii) upon the
distribution to holders of the Preferred Shares of evidences of indebtedness or
assets (excluding regular periodic cash dividends paid out of earnings or
retained earnings or dividends payable in Preferred Shares) or of subscription
rights or warrants (other than those referred to above).

         The number of outstanding Rights and the number of one one-hundredths
of a Preferred Share issuable upon exercise of each Right are also subject to
adjustment in the event of a stock split of the Common Shares or a stock
dividend on the Common Shares payable in Common Shares or subdivisions,
consolidations or combinations of the Common Shares occurring, in any such case,
prior to the Distribution Date.

         Preferred Shares purchasable upon exercise of the Rights will not be
redeemable. Each Preferred Share will be entitled to a minimum preferential
quarterly dividend payment of $1 per share but will be entitled to an aggregate
dividend of 100 times the dividend declared per Common Share. In the event of
liquidation, the holders of the Preferred Shares will be entitled to a minimum
preferential liquidation payment of $100 per share but will be entitled to an
aggregate payment of 100 times the payment made per Common Share. Each Preferred
Share will have 100 votes, voting together with the Common Shares. Finally, in
the event of any merger, 


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consolidation or other transaction in which Common Shares are exchanged, each
Preferred Share will be entitled to receive 100 times the amount received per
Common Share. These rights are protected by customary antidilution provisions.

         Because of the nature of the Preferred Shares' dividend, liquidation
and voting rights, the value of the one one-hundredth interest in a Preferred
Share purchasable upon exercise of each Right should approximate the value of
one Common Share.

         If the Company is acquired in a merger or other business combination
transaction or 50% or more of its consolidated assets or earning power are sold
after a person or group has become an Acquiring Person, proper provision will be
made so that each holder of a Right will thereafter have the right to receive,
upon the exercise thereof at the then current exercise price of the Right, that
number of shares of common stock of the acquiring company which at the time of
such transaction will have a market value of two times the exercise price of the
Right. If any person or group of affiliated or associated persons becomes an
Acquiring Person, proper provision will be made so that each holder of a Right,
other than Rights beneficially owned by the Acquiring Person (which will
thereafter be void), will thereafter have the right to receive upon exercise
that number of Common Shares having a market value of two times the exercise
price of the Right.

         With certain exceptions, no adjustment in the Purchase Price will be
required until cumulative adjustments require an adjustment of at least 1% in
such Purchase Price. No fractional Preferred Shares will be issued (other than
fractions which are integral multiples of one one-hundredth of a Preferred
Share, which may, at the election of the Company, be evidenced by depositary
receipts) and in lieu thereof, an adjustment in cash will be made based on the
market price of the Preferred Shares on the last trading day prior to the date
of exercise.

         At any time after any person or group becomes an Acquiring Person and
prior to the acquisition by such person or group of 50% or more of the
outstanding Common Shares, the Board of Directors of the Company may exchange
the Rights (other than Rights owned by such person or group which will have
become void), in whole or in part, at an exchange ratio of one Common Share, or
one one-hundredth of a Preferred Share, per Right (subject to adjustment).

         At any time prior to the acquisition by a person or group of affiliated
or associated persons of beneficial ownership of 20% or more of the outstanding
Common Shares, the Board of Directors of the Company may redeem the Rights in
whole, but not in part, at a price of $.01 per Right (the "Redemption Price").
The redemption of the Rights may be made effective at such time on such basis
with such conditions as the Board of Directors in its sole discretion may
establish. Immediately 


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upon any redemption of the Rights, the right to exercise the Rights will
terminate and the only right of the holders of Rights will be to receive the
Redemption Price.

         The terms of the Rights may be amended by the Board of Directors of the
Company without the consent of the holders of the Rights, including an amendment
to lower certain thresholds described above to not less than the greater of (i)
the sum of .001% and the largest percentage of the outstanding Common Shares
then known by the Company to be beneficially owned by any person or group of
affiliated or associated persons and (ii) 10%, except that from and after such
time as any person or group of affiliated or associated persons becomes an
Acquiring Person no such amendment may adversely affect the interests of the
holders of the Rights.

         Until a Right is exercised, the holder thereof, as such, will have no
rights as a shareholder of the Company, including, without limitation, the right
to vote or to receive dividends.




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Exhibits

2.1      Amended and Restated Rights Agreement, dated August 7, 1996, between
         Alaska Air Group, Inc. and The First National Bank of Boston, as
         Rights Agent, incorporated herein by reference to Exhibit 2.1 to the
         Company's Registration Statement on Form 8-A/A, filed with the
         Securities and Exchange Commission on August 8, 1996.

99.1     Press release issued August 7, 1996.




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                                    SIGNATURE

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                        ALASKA AIR GROUP, INC.

Dated:  August 7, 1996                  By /s/ Harry G. Lehr
                                           --------------------------------
                                           Harry G. Lehr
                                           Senior Vice President/Finance




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                                  EXHIBIT INDEX


Exhibit Number           Description

          2.1            Amended and Restated Rights Agreement, dated August 7,
                         1996, between Alaska Air Group, Inc. and The First
                         National Bank of Boston, as Rights Agent, incorporated
                         herein by reference to Exhibit 2.1 to the Company's
                         Registration Statement on Form 8-A/A, filed with the
                         Securities and Exchange Commission on August 8, 1996.

         99.1            Press release issued August 7, 1996.




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                                                                    EXHIBIT 99.1

                                ALASKA AIR GROUP

                                      NEWS


CONTACT: Lou Cancelmi
         206/433-3170

FOR IMMEDIATE RELEASE                                             August 7, 1996


                   ALASKA AMENDS STOCKHOLDER RIGHTS AGREEMENT

         SEATTLE -- Alaska Air Group, Inc. announced today that its board of
directors has adopted an amended and restated stockholder rights agreement
designed to protect stockholders from coercive takeover tactics. The amended and
restated agreement replaces the company's current rights plan that expires in
December 1996. The rights are similar to those adopted by many public companies.

         In making the announcement, the company said it is not aware of any
effort to gain control of the company. The rights will be exercisable only if a
person or group acquires 20% or more of Alaska Air Group's common stock or
announces a tender offer that would result in ownership by a person or group of
20% or more of the common stock. Details of the rights are outlined in the
company's filings with the Securities and Exchange Commission.

         "The rights are designed to assure that all of Alaska Air Group's
stockholders receive fair and equal treatment in the event of any proposed
takeover of the company," said John F. Kelly, chairman, president and chief
executive officer. "The rights are not designed to prevent an acquisition of the
company, but rather to provide adequate time for the board and stockholders to
evaluate the fairness of a proposal."

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                     P. O. Box 68947, Seattle, WA 98168-0947