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Dennis F. Madsen

Consultant and Former President and CEO of Recreational Equipment, Inc.

Director of Alaska Air Group since 2003
Compensation and Leadership Development Committee
Audit Committee

•    Business Expertise
•    Experience Leading a Large People-Oriented and Customer-Service-Driven Organization

Professional Highlights:
From 2000 to 2005, Mr. Madsen was president and CEO of Recreational Equipment, Inc. (REI), a retailer and online merchant for outdoor gear and clothing. He served as REI’s executive vice president and COO from 1987 to 2000, and prior to that held numerous other positions at REI. In 2010, Mr. Madsen was appointed a director of West Marine Inc., a publicly traded retail company in the recreational boating sector. He also chairs West Marine’s compensation and leadership development committee and serves on its nominations and governance committee.

Current Public Company Board Service:
•    West Marine, Inc.

Current Non-Public Company Board Service:
•    Alaska Airlines, Horizon Air and Virgin America (subsidiaries of Alaska Air Group)
•    Forterra
•    Youth Outdoors Legacy Fund

•    BA, Seattle Pacific University